I’ve graduated from complainig about low hits on my blog (did I ever, really complain?) to not getting enough comments. So I thought I’d give a few pointers to people who want their blogs to get more attention.
The first thing is to develop a business case. Who is your audience? What kind of posts do they like to read? Do some research, some market analysis, some search engine optimization, some pandering to the audience tastes… Figure out what value you add to their daily reading, subscribe to various technical solutions that might give you better insight onto the popular posts and the demographic profile of your target reader and also the geographical spread. Reliable tools include statcounter, clustrmaps and so on. It might be noted that open source free to use services are as likely to meet your needs as closed source licensed ones. Finally, carefully customize your posts to ensure that the needs of the reader are being met. Also ensure that your blog is associated with you by claiming space on major social media and sending out feeds. This allows you to leverage the traffic generating capabilities of social networks.
Have you done that? Congratulations! This means you have the time to conduct worthless analysis and the zest to promote your blog.
Now do things the old fashioned way. Hold friends to ransom if they don’t read your blog. Blog as often as you possibly can so people must visit your blog everyday. Enable RSS feeds. This way, everytime someone opens Google Reader or any of their feed lists, your blog will get a hit just to refresh content (irrespective of whether you posted or not) Finally, link to your friends’ blogs and ask them to link to yours. That way, you get the best of both worlds. A place to read blogs and a way to get your blog read.
Ask yourself if you would like to spend a few minutes of your time everyday reading your own blog. The moment you don’t want to go back and read your own posts over and over again, you know you’re headed the wrong way. The logic being of course, that the kid must be really, really ugly if even the mother doesnt find it beautiful! 😛
Also ask yourself what kind of people you want reading your blog. I personally like the idea of having someone I know or someone genuinely interested in reading my blog come back and read it regularly. Getting hits is easy, getting readers is not 🙂
Finally, if all else fails, cancel the stats. What you don’t know won’t hurt you! Blogging is about you, after all!